Young consumers still buying ‘green’ despite belt-tightening – CACI report

A survey by consumer and location intelligence specialist CACI found 74% of 18-24 year-olds would be willing to spend more on a brand that aligns with their core values. This is also supported by 57% of 25-34 year-olds, “suggesting that there is potential growth for brands that can showcase how their ethos corresponds with these groups, in spite of the cost of living crisis”, the report said.คำพูดจาก Game Casino

Hannah Smith, Senior Consultant at CACI, said: “The cost of living crisis is a cause for concern and undoubtedly impacting spend, with over 50% of the population concerned about their finances, but our study does demonstrate that there is opportunity for brands. Much like the pandemic, this is accelerating changes in consumer behaviour that were already on the move, so if businesses can grapple with this, there is the possibility of coming out the other side stronger and better aligned with what customers actually want. “We are very much in the age of conscious consumerismคำพูดจาก Nhà Cái Casino Online. Younger generations have become more considered with how they spend their money, scrutinising company values with a particular focus on ESG. While they might not yet be as cash rich as older generations, and are more likely to be affected by the cost of living crisis, they are more willing to push their spending to the limit to be more sustainable, even if it means delaying the aspiration of home ownership. “Businesses that are able to adapt, or target younger people with effective marketing to highlight existing credentials, will be in a great position to attract customers now, and win their future loyalty.”

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